{"id":4024,"date":"2019-10-12T12:13:00","date_gmt":"2019-10-12T11:13:00","guid":{"rendered":"https:\/\/isocial.cat\/els-experts-reclamen-estrategies-de-comunicacio-per-prestigiar-el-sistema-de-serveis-socials\/"},"modified":"2022-04-12T14:16:55","modified_gmt":"2022-04-12T13:16:55","slug":"experts-ask-for-communication-strategies-to-prestige-the-social-services-system","status":"publish","type":"post","link":"https:\/\/isocial.cat\/en\/experts-ask-for-communication-strategies-to-prestige-the-social-services-system\/","title":{"rendered":"Experts ask for communication strategies to prestige the Social Services system"},"content":{"rendered":"\n
\n
\nPublications<\/a> News<\/a><\/span>\n\n\n

Experts ask for communication strategies to prestige the Social Services system<\/h1>\n\n
\n
\n
\n

<\/p>\n<\/div><\/div>\n\n\n\n

News<\/a>, <\/span>Publications<\/a><\/div>\n\n
\"\"<\/figure>\n\n\n\n\n
\n

In a debate organized by the iSocial Foundation, the invited experts agreed on the importance of developing and promoting national and local communication strategies to explain and value Social Services, mainly primary care from the world local The lack of a clear identity, invisibility, or even a distorted and stigmatized image, are now a burden for responsible administrations and for professionals working in Social Services.<\/p>\n\n\n\n

This was the main conclusion of the debate, held at the Pati Manning in Barcelona on October 10 with the title \u201cCommunicate better to change the image of Social Services.\u201d Led by V\u00edctor Puig, professor of communication at Pompeu Fabra University and expert in reputation management, the debate was attended by the Director General of Social Services of the Generalitat, Meritxell Bened\u00ed; the Basque expert in Social Services, Fernando Fantova; and the journalist responsible for social issues of the ARA Newspaper, Nat\u00e0lia Vila. Among the public, there were mainly Social Services professionals from city councils and county councils.<\/p>\n\n\n\n

The speakers spoke of the lack of definition of the Social Services system itself; of its lack of prestige, even inward doors, which causes professionals or some areas of the system to not feel it as their own; or a distorted social image that reduces it to charity or action against poverty. An image that is very far from the robust and universal system that it intends to be, designed to ensure that no one is left behind. The low economic value and the little social prestige of healing tasks, strongly feminized, are surely the origin of this collective imaginary. At the same time, communication deficiencies may also have to do with wanting to go unnoticed because an increase in demand is not sought.<\/p>\n\n\n\n

The solution is to develop and implement communication plans for Social Services, both aimed at the professionals of the system, as well as to the general public, to explain what the system does and to provide prestige. The new Strategic Plan of Social Services of Catalonia is an opportunity to advance in this objective. The Social Services do very positive things and impels important advances (the example of the \u201csocial supercases\u201d of Barcelona is put) that are not enough to know, the media do not speak to them, and society does not put them in value<\/p>\n\n\n\n

This should allow social services to be seen by society as assets to preserve, at the same level as the health system or the educational system, and that it was so attractive for a political leader to photograph himself before a New Social Services equipment, as it is done in front of a new school or a magnetic resonance device of a hospital.<\/p>\n\n\n\n

In the course of the event, some examples of communicative campaigns that were made in other places were shown to highlight the Social Services. Fernando Fantova provided three examples: a 2018 campaign of the Generalitat Valenciana; a video by Sara Buesa, Councilor of the City Council of Vitoria-Gasteiz, explaining what Social Services are; and a spot for the dissemination of the Social Services of Bilbao. On the other hand, Swedish-Catalan social worker Astrid Linstr\u00f6m, a contributor to iSocial, contributed some examples of Sweden, as a campaign to prestige among young people the professions linked to Social Services; or a video to explain to the schoolchildren what Social Services do.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

\n

<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n\n<\/div><\/div><\/div>\n\n\n

<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>

Actualitat<\/span><\/p><\/div>

<\/div><\/div><\/div>
\"Imagen<\/a><\/div>
Featured Home<\/a>News<\/a><\/div><\/div>

Emaus Gizarte Fundazioa becomes iSocial\u2019s 23rd member<\/a><\/h4>
Emaus Gizarte Fundazioa, a benchmark in community transformation and the circular economy in the Basque Country, has joined the iSocial Foundation as its 23rd member organisation. With this addition, the iSocial network continues to grow, reinforcing its commitment to social innovation and collective work.<\/div><\/div><\/div><\/div>
\"AI\u2011powered<\/a><\/div>
Featured Home<\/a>News<\/a>Publications<\/a><\/div><\/div>

RAPNIC receives the 2nd prize in the AINA \u201cTerritorial Intelligence\u201d contest<\/a><\/h4>
RAPNIC has been recognized in the category \u201cArtificial Intelligence to Reduce Digital Divides\u201d in the AINA \u201cTerritorial Intelligence\u201d contest, which promotes Catalan-language solutions aimed at improving accessibility and digital inclusion.<\/div><\/div><\/div><\/div>
\"Cartelleria<\/a><\/div>
Featured Home<\/a>News<\/a><\/div><\/div>

Presentation of the results of the Vincles Alt Pirineu-Aran project for the 2023\u20132025 period at an event in Sort<\/a><\/h4>
On 5 March, we held the event in Sort to present the results of the Vincles project for the 2023\u20132025 period, highlighting both the programme\u2019s success and the need to ensure its continuity.<\/div><\/div><\/div><\/div>
\"dummy-img\"<\/a><\/div>
Featured Home<\/a>News<\/a>Publications<\/a><\/div><\/div>

iSocial and Somos Conexi\u00f3n join forces to promote knowledge and social technology<\/a><\/h4>
The cooperative Somos Conexi\u00f3n will sponsor three of the Innobreaks that we will hold throughout 2026. These sessions will focus on the conscious and inclusive use of technology in the social sphere, helping bring innovative initiatives closer to the sector that address emerging digital challenges<\/div><\/div><\/div><\/div>
\"Fotografia<\/a><\/div>
Featured Home<\/a>News<\/a><\/div><\/div>

iSocial Foundation and GrausTIC Award the Prize for Social Integration through Digitalization to the Dinder Club App<\/a><\/h4>
With this award, the iSocial Foundation aims to recognize the work of Dinder Club, the first dating and leisure app designed for people with intellectual disabilities. This pioneering initiative promotes social inclusion through technology, offering a safe and accessible environment to facilitate personal relationships and group activities.<\/div><\/div><\/div><\/div>
\"dummy-img\"<\/a><\/div>
Featured Home<\/a>News<\/a><\/div><\/div>

The Rehab-Lab Network, recognized by Plena Inclusi\u00f3n as a \u201cPractice with Impact\u201d<\/a><\/h4>
Fundaci\u00f3 iSocial took part in the national meeting \u201cPr\u00e1cticas con Impacto\u201d organized by Plena Inclusi\u00f3n in Seville, where we presented the Rehab-Lab Network to more than 500 professionals and organizations from the intellectual disability sector.<\/div><\/div><\/div><\/div><\/div>