SocialTV, a Simplified Digital Platform to Connect and Support the Elderly

Ben Schmidt on 1 October 2025

SocialTV converteix qualsevol televisor en una eina fàcil d’utilitzar per a trucades, recordatoris i contingut interactiu

SocialTV turns any TV into an easy-to-use tool for calls, reminders, and interactive content

SocialTV is a technological tool that brings physical, psychological, and emotional care to the elderly through the television, an accessible device that is part of their daily lives. The tool leverages this channel to provide personalized care without requiring prior technological knowledge or the need to leave home.

Through a simplified remote control, elderly users can intuitively access different functionalities: video calls with family members, viewing photos and videos, accessing an activity calendar, and participating in audiovisual workshops designed to stimulate cognitive and physical abilities with the support of various professionals.

The system connects the elderly person, their family members, and the social professionals from the municipality or organization that runs the initiative. Professionals can schedule regular video calls, manage personalized content, and conduct workshops to promote the emotional, cognitive, and physical well-being of the users. At the same time, family members can collaborate by sharing audiovisual memories and helping organize the user’s agenda.

SocialTV improves the quality of life of elderly people and promotes closer, more personalized care with the aim of combating unwanted loneliness. Thanks to its ease of use and person-centered approach, it promotes digital inclusion and the overall well-being of the elderly.

Characteristics of innovation

Aging, Bank of innovations, Independent living, New model of intervention, Self-management and participation, User empowerment

Location

Galicia

Partners / Funders

Iván Franco

Genesis

Imatia has worked on various R&D projects, establishing itself as a reference in quality software development. The origin of Imatia’s SocialTV is based on the need to combat unwanted loneliness among the elderly, especially those with limited digital skills.

Implementation Level

In recent years, pilot tests have been carried out in several towns in Galicia, and the results have been very positive. During the pandemic, therapeutic sessions via videoconference with SocialTV helped the elderly feel safer and regain the confidence to go out.

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