How to improve communication and the image of Social Services

How to improve communication and the image of Social Services

Change the way we explain ourselves to give value to what we do.
Training programs in the field of Social Services.

“When we change the way we communicate, we change society”. Clay Shirky

Despite the fact that public and private budgets dedicated to Social Services have not stopped growing in recent years, this investment effort is often not perceived or valued by part of the citizens.

The difficulties faced by public authorities and NGO that manage Social Services in explaining and highlighting their actions are not only related to the lack of knowledge of what Social Services are among a large part of the society, but also to the survival of stereotypes and old views that have little to do with what Social Services are today, which are not perceived as a universal system that provides care throughout our life cycle. The strong points of their action are scarcely known by the public, and many people are not interested in them or not consider themselves potential users because they only associate them with poverty, exclusion and the most excluded layer of society.

But communication and reputation management is not only complex for the Social Services sector. Other sectors of society have managed to reverse similar situations through an appropriate strategy. Innovation in Social Services also means changing the way we explain ourselves and communicate, to give value to what we do.

In collaboration with

ACM Associació Catalana de Municipis
Generalitat de Catalunya Departament de Drets Socials

Programes formatius

Tools for the digital transformation of basic social services

Tools for the digital transformation of basic social services

Training program for technical staff of Social Services of local authorities. Online (15h).
Community intervention in Basic Social Services

Community intervention in Basic Social Services

Community work as a form of social intervention. 10,5h online.
Postgraduate course in public management of local Social Services

Postgraduate course in public management of local Social Services

University degree ACM-UB-iSocial Foundation. On-line (750 hours)
Innovation and change management

Innovation and change management

Management skills for continuous improvement. Online (10 hours)