How to improve communication and the image of Social Services
Change the way we explain ourselves to give value to what we do.
Training programs in the field of Social Services.
“When we change the way we communicate, we change society”. Clay Shirky
Despite the fact that public and private budgets dedicated to Social Services have not stopped growing in recent years, this investment effort is often not perceived or valued by part of the citizens.
The difficulties faced by public authorities and NGO that manage Social Services in explaining and highlighting their actions are not only related to the lack of knowledge of what Social Services are among a large part of the society, but also to the survival of stereotypes and old views that have little to do with what Social Services are today, which are not perceived as a universal system that provides care throughout our life cycle. The strong points of their action are scarcely known by the public, and many people are not interested in them or not consider themselves potential users because they only associate them with poverty, exclusion and the most excluded layer of society.
But communication and reputation management is not only complex for the Social Services sector. Other sectors of society have managed to reverse similar situations through an appropriate strategy. Innovation in Social Services also means changing the way we explain ourselves and communicate, to give value to what we do.
- Reflect on the identity of Social Services.
- Strengthen the reputation and brand of Social Services in the territory
- Get to know the environment and the various audiences of local Social Services to implement more productive communication
- Acquire effective and practical communication skills for the objectives pursued
- Learn to structure the message in relation to Social Services with optimal use of data and strengths of the organization and services.
Elected positions, coordinators of Social Services and communication managers of City Councils and County Councils.
Professionals from organizations in the third social sector that provide public services.
Format and duration
Online, via the Zoom platform. The course consists of 12 hours divided into 8 workshops with Social Services and communication experts where materials, tools, references, examples and experiences of the participants are shared. The sessions have a practical approach, to give tools, resolve doubts and point out how to start a noticeable improvement in communication and the local image of Social Services.
- Social Services identity: mission and social function
- Communicative context of Social Services
- Communication and public channels in Social Services
- How to make a Social Services Communication Plan
- How to manage the reputation of Social Services
- Diagnosis of channels: web and offline media
- Diagnosis of channels: social networks
- Indicators, measurement of results and closing of the course
Price and registration
Next edition: €260 per professional (40% discount for iSocial member entities). Next edition January-April 2023.
Fill in and send the form you will find at the end of this page.
Afterwards, to make the registration for the course effective, you must send an email to with the PDF or image of the proof of payment for the course (€260). Payment must be made by transfer or deposit to the Caixabank account ES20 2100 0963 6102 0029 3169, in the name of the iSocial Foundation, indicating the name of the person registering and the course.
From the sending of the form, the place will be reserved for one week. If after this period we have not received the payment documentation, the availability of places will not be guaranteed.
The iSocial Foundation does not guarantee the completion of this training activity if a minimum number of students is not reached. Once registration has been formalized, the registration fee will not be refunded unless the organization cancels the activity.
For commissioned editions, hiring the full course costs €2,290 and allows the participation of teams of up to 25 professionals.
This training is bonusable.
The course can be complemented with an advisor service to design a communication plan of the social services of the municipality or county, which includes a diagnosis of the situation of the territory and the main needs to be solved.
needs to be solved.
3 specialists in the field of Social Services and communication, linked to the university field and the private sector, and with a long history of training and advice in local public administrations. Consult the names and CVs of the teachers in the course brochure, by clicking on the “More information” button.
Víctor Guerrero, Degree in Journalism from the Autonomous University of Barcelona and has more than ten years of experience in Social Media and Digital Marketing. He went through radio and the local press before starting his digital stage at the Catalan Radio and Television Corporation. He was then head of content and social networks at the Hispanetwork agency, where he also recruited clients and managed digital advertising. Since 2017, he has been working at Zinkdo, where he manages the online communication of companies and the monitoring of brands
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