How to improve communication and the image of Social Services

How to improve communication and the image of Social Services

Change the way we explain ourselves to give value to what we do.
Training programs in the field of Social Services.

“When we change the way we communicate, we change society”. Clay Shirky

With the aim of transforming Social Services so that it ceases to be the system that attends to the failures of other public systems and it’s built as the system that provides care throughout our life cycle, the Public Administrations are facing the difficulty that most of the citizenry does not feel challenged by the Social Services System, because they generally associate it with people who are in a serious situation of poverty and exclusion. And because no one wants to be part of the most excluded layer of society, most citizens are not interested in or considered potential users.

In the imagination of the citizens, Social Services are not conceived as a core system of the welfare state, which attends to the entire population throughout its life, and which acts as a preventive element in the face of material social needs, relational or linked to personal autonomy, and accompanies people to develop their life project. And there is no awareness of what the system does or how to use it, so it is not missing or required when it fails or is not there.

Although public and private budgets dedicated to Social Services have not stopped growing in recent years, this investment effort is often not perceived or valued by the territory (economic agents, citizens, associations …), the strengths of their performances are little known and even perpetuate old stereotypes and visions that have little to do with what Social Services are today.

We must therefore ask ourselves how far citizens know all that Social Services can offer them, and how far the responsibility of the managers of these services goes in this possible ignorance. And at the same time to what extent can not only this ignorance be corrected, but also the distorted and even negative images of Social Services that sometimes circulate among the population.

Other sectors of our society have managed to reverse similar situations. Innovation in Social Services is also about changing the way we explain and communicate, to give value to what we do from Social Services; to make visible its potential as an agent that contributes in a decisive way to social cohesion and to the quality of life of people.

In collaboration with

ACM Associació Catalana de Municipis
Generalitat de Catalunya Departament de Drets Socials

Programes formatius

Postgraduate course in public management of local Social Services

Postgraduate course in public management of local Social Services

University degree ACM-UB-iSocial Foundation. On-line (750 hours)
Innovation and change management

Innovation and change management

Management skills for continuous improvement. Online (10 hours)
From Person-Centered Care to Self-directed Support

From Person-Centered Care to Self-directed Support

New trends in intervention in Social Services. On-line (21 hours)
How to improve communication and the image of Social Services

How to improve communication and the image of Social Services

Change the way we explain ourselves to give value to what we do. On-line (15 hours)