Innovation in Social Services is also changing the way we explain ourselves and communicate, to give value to what we do
Despite the fact that the public and private budgets dedicated to Social Services have not stopped growing in recent years, this investment effort is often not perceived or valued by the territory (economic agents, citizens, associations…), the strong points of its performance are scarcely known and even old stereotypes and visions that have little to do with what Social Services are today persist.
This is partly the responsibility of the public managers of these services and the lack of communication plans designed to meet this challenge. Through a social services communication plan that responds to the reality of the territory, these reputational problems that this area of public policy suffers can be resolved. It is not just about correcting ignorance, but also the distorted and even negative images of Social Services that sometimes circulate among the population of regions or municipalities.
Other sectors of our society have managed to reverse similar situations. Innovation in Social Services is also changing the way we explain ourselves and communicate, to give value to what we do from Social Services; to make visible its potential as an agent that contributes decisively to social cohesion and people’s quality of life.
Diagnose the image that Social Services have in the territory, as well as the shortcomings of the communication that the City Council carries out about them, and design a communication plan that allows enhancing the reputation and brand of Social Services among citizens.
Departments of Communication and/or Social Services of City Councils.
Format and duration
Blended. The scope and duration of the service are agreed with each City Council based on its characteristics and needs.
It is recommended to carry out the training program “How to improve communication and the image of Social Services”.
Led by Víctor Puig, a member of the iSocial team, an expert in internet communication and online reputation. Degree in Information Sciences from the UAB and European Master in Interactive Communication, Telecommunications and Multimedia. Director of the Zinkdo Digital agency. Communication professor at UPF and author of the book “Social Media: 250 tips for designing your strategy on social networks”.
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