Debate “Communicate better to change the image of social services”

Debate “Communicate better to change the image of social services”

Debate “Communicate better to change the image of social services”

Dialogue with Fernando Fantova, Mertixell Benedí and Natàlia Vila, moderated by Víctor Puig.

While the budgets dedicated to Social Services have not stopped growing in recent years, this investment effort is not always perceived and valued by society, the strengths of its work are scarcely known to the public and, even, Ancient stereotypes and visions survive that have little to do with what Social Services are today.

Other sectors of our society have managed to reverse similar situations. Innovation in Social Services is also to change the way of explaining and communicating to make its potential visible as an agent that contributes in a decisive way to social cohesion and the quality of life of people.

Open debate with:

  • Meritxell Benedí, General Director of Social Services of the Catalan Government
  • Natàlia Vila, especialist in social welfare issues at ARA newsletter
  • Fernando Fantova, basque expert in Social Services

Present and moderate: Víctor Puig, UPF communication professor, reputation management expert, director of Zinkdo Digital.

Supported by

Generalitat de Catalunya Departament de Treball, Afers Socials i Famílies
Diputació de Barcelona
Diari ARA
Zinkdo

Conferències i debats

Conference “Social Services at a crossroads: strengths and challenges in the post-Covid stage”

Conference “Social Services at a crossroads: strengths and challenges in the post-Covid stage”

Emi Vicente, President of the General Council of Social Work (held on 29/09/2021)
The challenge of creating value and positivity in organizations in turbulent times

The challenge of creating value and positivity in organizations in turbulent times

Xavier Marcet, International innovation consultant (held on 15/12/2020)
Will social services withstand the emerging challenges due to Covid19?

Will social services withstand the emerging challenges due to Covid19?

Carles Alsinet, director of Social Innovation Catedra in UdL (held on 16/09/2020)
The future is already here: technology and big data in Social Services

The future is already here: technology and big data in Social Services

Toni Codina, CEO & co-founder of iSocial Foundation (held on 17/06/2020)