Raaji, chatbot to inform and empower girls and women

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Raaji, chatbot to inform and empower girls and women

Aurat Raaj

Girls using the chat-bot Raaji. Retrieved from Aurat Raaj’s website.

Chat-bot that informs girls and women about gender issues and helps them empower and defend their rights. It uses a virtual character, Raaji, which is able to answer questions and have a conversation through artificial intelligence algorithms. It provides information on issues considered taboo which are of great importance to female empowerment, such as issues of reproductive health, security or economic autonomy. In addition, a team of professionals detects if there are cases that require professional intervention and are derived from them to the most appropriate services.

The Pakistani organization that has developed it, Aurat Raaj, also collaborates with schools and social organizations to make workshops and activities to empower women and girls, and to try to break some stigma surrounding topics such as menstrual hygiene. To further expand this task, they have created an animated series where the main character, Raaji, passes through different situations considered taboo but which are part of the day-to-day life of many girls. In this way, girls see themselves in a character that they identify with, who normalizes and overcomes these situations, encouraging them to take the initiative through activities such as training courses, personal defence, etc.

Chat-bot is a versatile tool available in English and Urdu, and has also been adapted to Covid-19 to provide reliable information about the disease for girls and boys, in an easy way. Raaji is a sample of how technology can help expand and take the work of social organisations further, creating a tool that is easy to access and which allows the easy and private reporting of issues of great importance and on which there are taboos or misinformation.

Aurat Raaj

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