Raaji, chatbot to inform and empower girls and women

Publications Bank of innovations

Raaji, chatbot to inform and empower girls and women

Aurat Raaj

Girls using the chat-bot Raaji. Retrieved from Aurat Raaj’s website.

Chat-bot that informs girls and women about gender issues and helps them empower and defend their rights. It uses a virtual character, Raaji, which is able to answer questions and have a conversation through artificial intelligence algorithms. It provides information on issues considered taboo which are of great importance to female empowerment, such as issues of reproductive health, security or economic autonomy. In addition, a team of professionals detects if there are cases that require professional intervention and are derived from them to the most appropriate services.

The Pakistani organization that has developed it, Aurat Raaj, also collaborates with schools and social organizations to make workshops and activities to empower women and girls, and to try to break some stigma surrounding topics such as menstrual hygiene. To further expand this task, they have created an animated series where the main character, Raaji, passes through different situations considered taboo but which are part of the day-to-day life of many girls. In this way, girls see themselves in a character that they identify with, who normalizes and overcomes these situations, encouraging them to take the initiative through activities such as training courses, personal defence, etc.

Chat-bot is a versatile tool available in English and Urdu, and has also been adapted to Covid-19 to provide reliable information about the disease for girls and boys, in an easy way. Raaji is a sample of how technology can help expand and take the work of social organisations further, creating a tool that is easy to access and which allows the easy and private reporting of issues of great importance and on which there are taboos or misinformation.

Aurat Raaj

Banc d’innovacions

Un servei comunitari remot, basat en la televisió, per reduir la solitud i promoure el benestar entre les persones grans

Casal TV, virtual social centre for older people through interactive television

A remote, television-based community service to reduce loneliness and promote well-being among older adults
Dinder Club, a dedicated dating & social-plans app for people with intellectual disabilities

Dinder Club, a dedicated dating & social-plans app for people with intellectual disabilities

Facilitating safe social, affective and romantic connections for people with intellectual disabilities
Campanya de sensibilització orientada a la joventut per abordar la soledat no desitjada a Espanya

Aquí la Sole, campaign against youth loneliness

A youth-oriented awareness campaign tackling unwanted loneliness in Spain
Una eina digital interactiva per ajudar els infants a entendre i recórrer el procés Barnahus

Journeys App, guiding children safely through the Barnahus process

An interactive digital tool to help children understand and navigate the Barnahus process
Ithaca Laundry, servei de bugaderia mòbil i reinserció social per a persones en situació de sensellarisme

Ithaca Laundry, Mobile laundry services and social reintegration for people experiencing homelessness

Europe’s first mobile laundry unit for people experiencing homelessness
Una plataforma en línia per avaluar i prevenir la vulnerabilitat residencial i l’exclusió habitacional

VERA app, A Digital Tool for Diagnosing Housing Vulnerability in Spain

An online diagnostic platform to assess and prevent housing vulnerability and residential exclusion