Goals

1. Reflect on the identity of Social Services.
2. Strengthen the reputation and brand of Social Services in the territory
3. Get to know the environment and the various audiences of local Social Services to implement more productive communication
4. Acquire effective and practical communication skills for the objectives pursued
5. Learn to structure the message in relation to Social Services with optimal use of data and strengths of the organization and services.

Recipients

Elected positions, coordinators of Social Services and communication managers of City Councils and County Councils.

Professionals from organizations in the third social sector that provide public services.

Next editions

• Open editions: write to formacio@isocial.cat
• For editions on demand, the full course is priced at €2,290 and allows the participation of teams of up to 25 professionals.
• This training is bonusable.
• The course can be complemented with an advisor service to design a communication plan of the social services of the municipality or county, which includes a diagnosis of the situation of the territory and the main needs to be solved.

Format and duration

Online or face-to-face, depending on the edition. The course consists of 12 hours divided into 8 workshops with Social Services and communication experts where materials, tools, references, examples and experiences of the participants are shared. The sessions have a practical approach, to give tools, resolve doubts and point out how to start a noticeable improvement in communication and the local image of Social Services.

Workshops:

1. Social Services identity: mission and social function
2. Communicative context of Social Services
3. Communication and public channels in Social Services
4. How to make a Social Services Communication Plan
5. How to manage the reputation of Social Services
6. Diagnosis of channels: web and offline media
7. Diagnosis of channels: social networks
8. Indicators, measurement of results and closing of the course

Teaching team

3 specialists in the field of Social Services and communication, linked to the university field and the private sector, and with a long history of training and advice in local public administrations. Consult the names and CVs of the teachers in the course brochure, by clicking on the “More information” button.

Coordination

Víctor Guerrero, Degree in Journalism from the Autonomous University of Barcelona and has more than ten years of experience in Social Media and Digital Marketing. He went through radio and the local press before starting his digital stage at the Catalan Radio and Television Corporation. He was then head of content and social networks at the Hispanetwork agency, where he also recruited clients and managed digital advertising. Since 2017, he has been working at Zinkdo, where he manages the online communication of companies and the monitoring of brands

Goal

To introduce the approach of Self-directed Support in the care of users of Social Services of public institutions and the third sector, considering the different situations and variants of profiles that social workers must attend.

Recipients

Social workers of municipalities or third sector organisations.

Editions (2023)

Open edition

• Catalan edition. Start date: October 23rd. Registration open in the form that you will find on the spanish or catalan version of this page.

Format and duration

Online, through the Zoom platform. Editions in spanish and in catalan. The course consists of 24,5 hours divided into 6 theorical workshops and 5 practical sessions.

Workshops:

1. Improve the social action from the perspective of Human Rights
2. Theoretical framework of Person-Centered Care (PCC) and Self-directed Support
3. Practical session 1 – Defining customization and control
4. Practical session 2 – Supporting Roles of the Self-Directed Support
5. Practical Session 3 – Co-production, at the heart of Self-Directed Support
6. Workshop 4 – Person-centered evaluation and decision-making
7. Practical Session 5 – Elaboration of personal plans, with the community as a living scenario

Price and registration

• Open editions: €240 per professional (40% discount for iSocial member organisations).
  
  Registration procedure:
  
  1. Fill in and send the form that you will find at the bottom of this page.
  
  2. Subsequently, to register for the course, you must send an email to formacio@isocial.cat with the PDF or image of the proof of payment for the course (240€). Payment must be made by bank transfer or deposit to the CaixaBank account ES20 2100 0963 6102 0029 3169, made out to the iSocial Foundation, indicating the name of the person registering and the course in the concept.

• For editions commissioned, please write to formacio@isocial.cat
  
  Once the form has been sent, the place will be reserved for one week. If the above-mentioned documentation has not been received within this period, the availability of places will not be guaranteed.
  
  The iSocial Foundation does not guarantee that this training activity will take place if a minimum number of students is not reached. Once the registration has been formalised, the registration fee will not be refunded unless the organisation cancels the training activity.
  
  This training program can be complemented after with an advisor service for the practical implementation of this methodology.

Teaching team

Team of 4 experts linked to different universities, municipalities and social NGO, and with a long history of work in the Social Services sector. Consult the names and CVs of the teachers in the PDF brochure of the course, by clicking on the “More information” button.

Coordination

Nuria Ambrós: Graduate in psychology, graduated in teaching, social education and learning management in organizations, and master’s degree in integration of people with intellectual disabilities. For the last ten years she has specialized in training, advising and accompanying third sector organizations throughout Spain in the implementation of person-centered practices.